Marketing automation that actually runs
Most marketing automation fails because it is too complex to maintain. I build focused automations that handle the high-impact workflows - welcome sequences, lead nurturing, re-engagement campaigns and post-purchase follow-ups - without requiring a dedicated marketing ops person.
Each automation is measured: open rates, click rates, conversion rates and revenue attributed.
What I build
Email sequences triggered by user behaviour - sign-up, trial start, cart abandon, inactivity. Lead scoring based on engagement signals and profile data. Campaign landing pages with A/B testing.
Analytics dashboards showing funnel performance, channel attribution and ROI. Integration with your CRM so sales sees marketing-qualified leads.
Technology approach
SendGrid or AWS SES for email delivery. Postgres for subscriber data and event tracking. Webhooks for real-time trigger processing. Simple, maintainable code that your team can modify.
No vendor lock-in - the automation runs on your infrastructure with your data.
Frequently asked questions
Do you build on top of existing tools like Mailchimp?
Sometimes - if the existing tool handles delivery well and the automation logic is simple enough. For complex workflows, custom code is more reliable and cheaper long-term.
How do you measure ROI?
Each campaign tracks from send to conversion. Revenue attribution connects marketing spend to actual business outcomes.
How long does marketing automation take?
A core email sequence with triggers and analytics ships in two to three weeks. A full multi-channel system takes four to six weeks.
Get a quote for this
Tell me what you need and you get a written scope, a fixed quote and a delivery timeline before any work starts — no obligation.
Ananth N · Madurai, Tamil Nadu · serving Madurai, Coimbatore, Chennai and clients across India · remote-first.
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