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    E-commerce Platform

    A custom online store built for conversion - fast product pages, clean checkout and rich search results.

    The Problem

    A niche product seller was using a generic marketplace that charged high commissions and gave no control over customer experience. They needed their own store with branded design, better margins and direct customer relationships.

    Requirements included inventory management, order processing and search visibility - without the complexity of Shopify or WooCommerce.

    Requirements

    • Product pages with image gallery, variant selection, reviews and related products.
    • Stripe Checkout with support for cards, UPI and net banking.
    • Order confirmation emails with tracking links.
    • Admin dashboard for product management, order processing and inventory.
    • Abandoned cart emails with recovery links.
    • Product search with instant results.

    Architecture

    • 01React and TypeScript frontend with Tailwind CSS.
    • 02Vercel for hosting with edge functions.
    • 03Stripe Checkout for payment with webhook handling.
    • 04Postgres for products, orders and inventory.
    • 05Image optimisation pipeline with WebP conversion.
    • 06JSON-LD structured data for product pages.
    • 07Sitemap and robots configuration.

    Results

    • Commission costs dropped from 15% to 2.9% (Stripe fees only).
    • Customer data is now owned by the business for remarketing.
    • Search visibility improved with rich product snippets in Google results.
    • Mobile conversion rate is 3.2% - above industry average for niche e-commerce.
    • Load time under 2 seconds on 4G connections.

    Frequently Asked Questions

    Can you migrate from Shopify or WooCommerce?

    Yes - product, customer and order migration with URL redirects to preserve search rankings.

    Which payment methods are supported?

    Stripe for cards, UPI and net banking. Razorpay can be added as an alternative.

    Can the client manage products without a developer?

    Yes - the admin dashboard handles day-to-day product and order management.

    Want something similar?

    I can build a custom solution for your business. Let's talk about your project.

    thanan757@gmail.com+91 6384227309